| Aviva awards online work to Glue and Good Technology |
| Post on 22-11-2006. |
| LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m online advertising and web design and build account for its Norwich Union and RAC businesses. It is understood that WPP-owned Good Technology will become the lead agency on the account, handling digital work for Norwich Union Insurance and Norwich Union Life. Glue London will oversee the creative and strategic development of RAC on the web. ... |
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| How insurance literate are you? |
| Post on 22-11-2006. |
As complexity of the task of managing personal financial risks increases, households will require one reasonable degree of financial literacy. Households, in particular, will need to use insurance mechanisms in an informed manner, and become adept at using financial advice.
There are many events, such as sudden death of the main income earner, or one catastrophic illness, whose chances of occurring are relatively low but the financial loss is substantial. ... |
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| Broker snap: Life insurers under review |
| Post on 22-11-2006. |
+0.74% LONDON (SHARECAST) - Credit Suisse has put the life insurance sector under review, noting that it expects increased profit pressures in back-book policies.
Resolution was kept as “outperform” with one target of 727p from 692p, suggesting around 10% upside from current levels as the broker said it should benefit from weaker closed life funds selling their legacy back-books. ... |
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| Birla Sun Life Insurance appoints Kapil Dev its Brand Ambassador |
| Post on 22-11-2006. |
| Birla Sun Life Insurance, one of the leading private life insurers has appointed cricketer Kapil Dev as its corporate brand ambassador. The cricketing supremo will be endorsing Birla Sun Life Insurance in all its marketing initiatives. The objective of appointing one brand ambassador is to grow its brand recall as it goes national in its distribution reach and fuel business growth. ... |
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